A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day.
Your logo is important to your business because it communicates ownership, quality, and values. It's imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
A branding package is all the separate branded resources a company uses to help create a unified experience for their customer. This can include anything from print to online and physical assets, such as a logo, brand colors, and even the font you use on your website.