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A logo is about identity, something that is instantly recognisable and associated with a product, service or company. It is only one element of your businesses brand identity. Your logo is not your brand, it is simply a symbol that represents your brand.

The right brand assets can get a message across without a logo. A strong, memorable, self-contained marque just isn't enough in our increasingly multi-channel world. While logo design remains important, brands also need to develop a toolkit of equally distinctive parts.

A small business logo is probably the most critical tool in your product promotion arsenal. It's not just a random mark. It provides your small business with an identity that represents your core values and your mission. If executed properly, that identity can immediately sell your brand to prospective customers.

Every Artist should have a logo to brand their art and art business. A great logo will give added attention to your artwork. A logo will show the world you are a professional artist as you have taken the time to design a logo.

A logo is not a brand. It's part of your branding, sure, but a brand is so much more. A brand incorporates every interaction with consumers and every marketing practice that differentiates your business, product or service from another.